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Development of digital technology would be an inevitable part of the value-added brands, says scholar

出自香港新聞網 - 樹仁新傳系學生實習習作

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Structure: 6.5 Content: 6 The story structure is fine, but not the best angle.

Speaking at a conference in Hong Kong Shue Yan University, the project director of CUHK Center, professor Bernard Suen believed that digital technology had placed certain importance in all kinds of business activities.

Digital gadgets took up a great proportion of daily life. People mostly spent hours using their smart phone everyday. Instead of conquering human life, commerce of different brands had become more digitalized.

“ As retail industry was advancing, most business activities involved digital technology,” Suen said. Different brands had introduced digital technology in their commerce. Customers could have easier access to subscribe the information of the specific brand and do online shopping whenever they were in the internet.

Some business insiders were worried that technology would dominate the society. Different merchandizes would gradually involve digital elements in the future, Suen said.

“Instead of standing still in the fast growing society, insiders should keep up with the trend,” Suen said. He said that brands should get well prepared by doing some scientific research on the online behavior of customers. The development of digital technology would be an inevitable part of the value-added brands in the coming years.

However, Suen believed that relying on digital technology would lower people’s passion to acquire knowledge. People would become less familiar with the skills and knowledge they used to know with frequent assistance from the technology.

If a person was passionate about doing something, he/ she would not rely on digital technology, Suen said. He took a chef as an example which a person who loved cooking would not let digital technology replace his/ her job.

Suen believed that digital technology would go further in our lives. People have to know how to keep up with society while staying passionate about learning and not relying on the digital technology. --165030 2019年1月29日 (二) 01:12 (CST)

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