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Different between paid and free

出自香港新聞網 - 樹仁新傳系學生實習習作

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(The first sentence is completely air and not newsworthy. You should just wade into newsy water by saying that "designing covers of paid newspapers are not same with those free newspaper". You need to point out to your readers that Headline and Standard are free newspapers published also by the Sing Tao Group. Don't ever assume your readers know that.)

Different between paid and free

Cherry Au Hu Ki March 26, 2013

Danny Wong, Art Director of Sing Tao Group gave a speech at Hong Kong Shue Yan University for the journlism students. Danny said designing covers of paid newspapers are not same with those free newspaper. Under Sing Tao Group, Sing Tao is a paid one while Headline and Standard are free . There are different challenges waiting for him.

Danny said, `Different minds had to carry during the cover-design process. When designing Sing Tao cover, you have to ensure it is attract enough to persuade people to buy. For Headline or Standard, as they are, what you have to think is ensure the covers are attractive enough to urge people to collect.ˊ Danny mentioned they treat Headline and Standard as tabloids, which allowed them to have a large freedom to spend creative on covers.

Danny added the newspaper industry always require teamwork to produce a perfect product. He explained even a good covers solely could never be able to stimulate subscription rate. He said, ` The industry should run in “WED” style, wed is not stand for wednesday. It is stand for writing, editing and designing. These three positions have to be work well together to produce a perfect newspaper.

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