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Digital Radio sets on taxis and minibuses boost potential audiences

出自香港新聞網 - 樹仁新傳系學生實習習作

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Digital Broadcasting Corporation (DBC) will help 20 thousand taxis and minibuses build in digital radio sets, spending HK$20 million in a plan to extend its reach.


DBC aims to boost their potential audiences by sponsoring , digital radio sets on 20 thousand taxis and minibuses until the end of year.


'We will have at least 1 million more potential audiences as both drivers and passengers can listen to our channels,' Loh Chan, the new Chief Executive Officer of the station, said on Tuesday.


The investment on the installation would be about HK$20 million, and 400 thousand more radio sets are needed to achieve market goal.


'Content is king. You can never attract audiences without good contents,' Loh said. 'We have various channels which fulfill needs from different groups.'


Referring to the upraising rate of elderly, the station developed a channel focuses on the group. It plans to cooperate with social-service organizations, sponsoring elderly digital radio set purchases.


All 7 channels of DBC starts broadcast again today. The station is restructured after settling the shareholders disagreements over money injection and station running last year.




--115072 2013年9月17日 (二) 18:59 (UTC)
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