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Doctors are Misunderstood by Public

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Liu Min

HKSYU, 19 Mar - Dixon Wu, the director of Flagship Co. Ltd, said that doctors caught up in illegal advertising cases were used as scapegoats by merchants.


It’s widely acknowledged that advertisement is forbidden in medicine and doctors. However, since doctors involved in advertising campaigns were reported, they were attacked by public.


“ Be neutral and do not totally believe the report,” said Wu when he attended a general assembly of journalism and communication department in Hong Kong Shue Yan University.


He indicated that some reports were overstate which leads to misunderstand of public to doctors. Wu just made a TV program about health care cooperate with Now TV which aimed to provide health information and supply doctors with a legal platform to establish good personal image.


Since students major in journalism and communication are going to have internship in the coming summer vacation, Wu gave them some tips.


“ Communication is the most significant skill for people who want to engage in mass media especially advertising,” sadi him.


Wu remembered that there was a young man came to interview with his mother. During the time, the man didn’t said anything while his mother would like to answer all the questions for him since was the only one person who understand the man completely. Apart from that, an interviewee even too shy to briefly introduce himself in English. Wu suggested students in journalism department to seize the opportunity to communicate with people face to face rather than use social media.
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