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Don’t blame Tang’s PR

出自香港新聞網 - 樹仁新傳系學生實習習作

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--095176 2011年10月18日 (二) 22:50 (UTC)


Don’t blame Tang’s PR


Being a prospective candidate in the Hong Kong Chief Executive election of 2012, Tang Ying-yen admitted that he has had an extramarital affair; however, some questioned his public relations skills of announcing such a disappointing statement. Senior Public Affairs Manager Esme Lau, who shared her PR experiences with students during the general assembly held at Shue Yan University this afternoon, said that the PR department of Tang had already completed their jobs.

[While 'some queried his skills' is technically a correct usage, the word 'query' is rarely used thus. Questioned is the more common and widely-understood term.]

['Her schoolfellows' would be her peers, people she is currently in school with. The Shue Yan Journalism students are NOT Esme's school fellows.]

“I have strayed in my love life, and I feel deeply remorseful and guilty,” said the 59-year-old Tang. This confession has aroused lots of negative comments and has damaged his public image. Yet, Lau thinks that no one should blame Tang’s PR department, ”PR departments always have to provide professional solutions to their clients, but it may not be the best solution because every outcome would be influenced by different aspects of incidents, not just by the PR professionals.”

[Practitioner is not used with jobs other than medicinal ones.]


Lau says Tang’s confession was acceptable but she will not rate it. She stated the difficulties that Tang’s PR team was facing, ”When Tang does not have any backup solutions, it might be that the best thing for him is to keep silent. But as a well-known opinion leader, he must respond to his actions, no matter whether in the past or at present. So what he has confessed is already what he wanted to say.”


Lau explained that a PR professional must package a message which can match up to the clients’ personalities, and this might be the best explanation for Tang’s reveal.


“Actually Tang has already responded for his fault in his personal life, but the problem is that the public is not going to accept this,” Lau said. “He cannot be totally honest with the public because he has his own considerations to his wife and other family members.”


Lau thinks that the audience is the problem. She notices that the public did not accept Tang’s explanation which is the best Tang can give, so he really cannot make the public happy. “The public themselves do not even know what they want to hear. Is it the identity of the partner in Tang’s affair? If he revealed her name, then what’s next? The public always wants to know more. He would always get negative comments because he cannot satisfy the public.”

['Uncover' means either to discover something new or lost, or to remove a PHYSICAL cover or covering. Thus, you can uncover a person's face that is obstructed by something, thereby revealing it. Saying 'If he uncovered her name' means 'If he discovers her name'. He already knows her name, there is nothing for him to uncover, but there is something that he can reveal.]

As a tactician, PR professionals cannot be blamed doe every mistake. Whenever there is a crisis, such as Tang’s affair, the client and the PR have to work out the best solution together and prepare for the worst outcome. “Both parties should bear the responsibility,” says Lau.


She added that whether a PR campaign is good or bad depends on how the communication between each force is carried out. “The communication skills between PR and journalists, and the understanding of each crisis of different PR and other communication factors, can affect the probability of obtaining the best outcome. Therefore, in order to become a good PR, you have to become a journalist first,” says Lau.

[Great article. Well written. Good use of new words - sure, you made mistakes with them, but they were mistakes of usage and familiarity, not of grammar. Fantastic job!]

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