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Dr.Agnes Lam believe conventional print media can still survive

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Stephanie So

8th September, 2015


Print Media seems to disappear in recently as some traditional print media closed down. Increasing of online media create a more convenient platform for the public. They can check news from their mobile phone or i-pad immediately. However, Dr Agnes Lam, assistant professor in the department of Communication at the University of Macau realized that the decreasing of circulation become stable based on a US figures.

Lam stated that a data collected by national newspaper association of America (NNA) in the year of 2010 to 2014, recorded the decreasing of circulation become stable based on a US figures. It can prove the survival power of print media.

He pointed out another condition that income from advertising has decreased showed the reliance of circulation can still back up the sustainability of conventional media indirectly.

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