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Effective big data collection lets firms made accurate decisions, says officer of big data group

出自香港新聞網 - 樹仁新傳系學生實習習作

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Suki Chan reported at 22.1.2019

More and more big data analytics platform, they analysis big data to help firms easier to know market need.

Firms can make more accurate decisions. Therefore, collect right data is very important.

"Some people said 'Data' is like 'Base oil', The big data analytics platform used disorganized data become useful data," chief operating officer of APAC of Vpon Big Data Group Arthur Chan said at Hong Kong Shue Yan University today.

Chan said that the need of AI analysis data was increased.

Most of firms used data findings to expand their market share or developed in different market.

He shares that “ABC formula’ is the basic knowledge of big data analysis.

"ABC formula" which is sum of artificial intelligence (AI), big data and collective intelligence.

“Does everyone have one credit card?Do you guys discover that they changed to use ‘discount’ as promotion for new application” Chan said.

Chan said that bank through data findings found customers' consumption habits.

It likes the most popular shops customers shopping or which day or period customers buy a lot.

Bank can focus to made discount on that popular shops and that period.

Chan shared that data mostly collected from 3 ways. “First-party data" which is provided by the firm.

"Second-party data" which is collected from advertisement, most advertisement is shows on online platform like Facebook or website.

"Third-party data" which is comes from some special aspects firm which is focus on some special aspects like weather or hotel.

He also said that through these data we can analysis and pushed accurate advertisements for right person in right time and right platform.

"All of these data were not related with personal information," Chan said.

He said that these data mostly not related with personal information because data if related with personal information should put money to protect it.

Also, if it has any problems, it will make a biggest problems for the big data analysis company.

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