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Elder people may enjoy free digital radio device

出自香港新聞網 - 樹仁新傳系學生實習習作

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Loh Chan ,the CEO of Digital Broadcasting Corporation (DBC) told the media the company will expand its business through installing 20000 portable digital radio devices in both taxi and minibus. Moreover, DBC will cooperate with elderly’s organization to attract the elder people to listen to its channel.


Since mid-September to February 2014, DBC will install portable digital radio devices in 20000 taxi and minibus, costing $1000 per device. The devices includes both AM and digital channel. This helps to expand the business of the digital channel.

Loh said DBC will expand its business to the elderly. In order to attract the elder people to use their devices, DBC will cooperate with some elderly’s organization to promote the portable devices. For instance, both DBC and organizations will share the cost of the portable devices so that the elder people can get the devices for free. Also, DBC will launch elderly’s channel, including medical and health content, to attract them to listen.

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