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Elderly , A Big MArket Of DBC

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Vanessa Fu

The Chief Executive of Digital Broadcast Corporation (DBC) Stephen Loh Chan said during a general assembly in Shue Yan University that distribution network of digital broadcast is currently the most important matter and that the content of programs is essential to break even in the coming years.

In order to expand the coverage of DBC , Loh said it was handing out free sets. There are many organizations in Hong Kong willing to buy the station's proprietary radio sets in bulk that are printed with their logos and distribute to the public or as a gift to the elderly .

Loh said that there is not enough radio’s program which is designed for the elderly in Hong Kong when compared with foreign countries like in japan . He added that facing the aging population problem nowadays , there is one elderly in every seven people . Loh said that society should also cater the need of the elderly and DBC will produce more programs to them as they will be the major group of listeners in future .

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