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Esme:”Surprise move makes success”

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Today, the Public Affairs Manager of Power Assets Holdings Ltd. attended the General Assembly at Hong Kong Shue Yan University. As a PR person, Esme Lau stated that a successful PR officer will gain the layout by surprise move. And she considered Henry Tang Ying-yen’s recent PR activity as a proper work.((((proper work?))))

Surprise move makes success in layout

Esme thought the amount of the layout in newspaper which related to the PR cases represent the result of PR releases. She believed that surprise move can make better layout. First of all, using the point of news writing on PR releases is helpful for attracting people’s attention, as well as the ((((acceptations)))). Secondly, contributing an exclusive news report about the PR product or cases to one or two newspaper office will get more opportunities for republishing.

“Keep silent is clever”

When it comes to the top issue in Hong Kong recent days---the scandal of Henry Tang Ying-yen’s marriage problems, Esme thought ((((((Henry keep silent in front of the journalism is smart, because the situation would be more complicated if he explained))))). And she also believed Henry has the ability to be a good Chief Executive. However, Leung Tin Wai, the dean of Journalism and Mass Communication Department in Shue Yan University, doubted this opinion and argued that Henry just avoided the problems but not dealt with them which was not be responsible enough to be a Chief Executive. --095006 2011年10月19日 (三) 00:01 (UTC)

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