請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Esme Lau: Challenges facing young PR practitioners in Hong Kong

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Esme Lau: Challenges facing young PR practitioners in Hong Kong

----Cheung Hiu Ning 2010年10月18日 (二)

Public Affairs Manager of Power Assets Holdings Ltd., Esme Lau, sat down with Shue Yan University Journalism students for a sharing and revealed her thoughts on the problem of today’s young people, who would aim to be PR practitioners, including the limited English proficiency and the lack of working initiatives.


“Hong Kong youths are unlikely to read English in daily life, not to mention writing in English. It is quite frustrating,” Esme said.


The professional explained, "Even though Chinese is the major language in Hong Kong, the internal communications of many companies are in English. Most importantly, PR practitioners are always required to convey messages to the public in English as well."


To attribute the success to her PR career, Esme believed that the 4-year working experience as an English newspaper reporter was the key. She said, “Not only did the job inspire me how to deal with PR crisis, but also refine my English proficiency greatly.”


She strongly recommended the students aspiring to be PR practitioners should give a real thought to become reporters first.


Apart from the poor command of English, she also worried that the Post-80s’ youngsters were cosseted, resulting in their lack of working initiatives. “Many of them are treated as a baby at home. After graduation, they still expect the colleagues to spoon-feed them as their parents do. They have to be more self-supporting,” she said.


“PR is always considered as a demanding industry,” Esme warned. “In the first 5 years, you shall never expect for work-life balance.”



個人工具