請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Esme Lau:the role of PR in corporation

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

An expert in public relations sharing her experiences when being a PR in private company and government, targeting on building up of image and reputation, said yesterday in Hong Kong Shue Yan University.

Esme Lau, public affairs Manager (media & community), Power Assets Holdings Ltd., reckoned that PR is a life learning job because PR have to know well of economic and political circumstances and public opinions. A successful PR has to predict the possible results and feedbacks from stakeholders when implementing programmes, providing supportive services to the corporation.

Lau said, "Our company’s senior PR manager participates in key decisions making, involving in management team." Senior PR manager has direct access to key decision makers in the corporation.

"Image building is also an important work for PR," Lau added. Accumulating reputation helps corporations to have a positive image, which favors the development of the corporation, especially the listed companies.

"Fast responding to publics is a must," Lau addressed. In order to solve issues quickly, PR have to response to media as soon as possible when questioned by media. Maintaining a good relationship with media brings advantages.

Lau also talked about the corporate social responsibility, which engineered by large scale organizations, contributing to image building.

個人工具