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Focus on poll result, improve poll method

出自香港新聞網 - 樹仁新傳系學生實習習作

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Wong Kit Ling, the Executive Deputy Controller of TVBS MEDIA INC attends to Hong Kong Shue Yan University’s weekly lecture. She share her idea about the polls and TV news in Hong Kong.

Wong Kit Ling said, in the past, opinion polls were mostly used to call respondents by means of landline sampling, however, the popularity of smart phones has not been extended by many families. She said that the majority of households who continue to use home phones are elderly, so the number of investigations was not widely covered by all age groups, mostly middle-aged and elderly, although there are other ways to get opinions from people of other ages, there are too many ways to block all kinds of consultation methods, so that the results of opinion polls are not comprehensive, just for reference. And she said, ten days before the presidential and vice presidential elections, Taiwan will completely ban the publication of any public or government-planned opinion polls aimed at maintaining fairness in elections and not expecting election results to be intervened because of opinion polls. In contrast, Hong Kong people do not care about and ignore the results of opinion polls, and indirectly allow polls to influence the election results of Hong Kong. She said that it is not advisable for Hong Kong people to ignore the results of the polls.

Wong Kit Ling said that TV news will not disappear, because when there is a big event, the TV news is more instant. However, she pointed out that the reason why most people do not watch TV news is because of the lack of change, the news repeated repeatedly, the real content is pitiful, the TV news is false and simplified, the injustice is still ignited, the old face of the fraudulent object, and the old-fashioned opinion Wait. She thought TV will not disappear, because one day when people set up their family, they will watch TV with families which is a way to relax with his family.

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