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Former Accountant opts for a peculiar Macau news

出自香港新聞網 - 樹仁新傳系學生實習習作

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(From now on, marks will be deducted if I find your byline missing in your work. You don't really read my comment at all, right? Why waste my time and yours? There is no such thing as "former account" for a profession. It is accountant! I don't see the relevance of Leong's former profession as an accountant to his new job as the man in charge of a TV station. The only thing came to mind was that he said people would expect him to cut the budget of TDM because that was the modus operandi of his former profession. What's so peculiar about expanding local news coverage and sending reports to Russia or England? We don't call them peculiar news.)

Reporter/Mak Shu Kee


Leong Kam Chun,the Chairman of the executive committee of Teledifusão de Macau S.A. , believes diversifying the news program is the only way for the Macau Broadcasting to survive among other television broadcasting companies from Hong Kong and China.

Leong admits Macau broadcasting is almost impossible to emulate Television Broadcasting Limited (TVB) in Hong Kong, since their drama series and commentary programs are superb. The only way to make Macau Broadcasting more favorable to the local Macau citizens is to diversify the news program.

Leong says “Many Macau citizens think what’s happening around the world intrigue them.” Therefore, he revamped the news content by adding more factual and informative elements.”

For example, he sent out crews to London during the London Olympic Games. Apart from shooting the scene from Olympic Games, the crew also shot the reporters introducing the famous tourist spot – London Eye.

The new content of the Macau news is widely accepted by the citizens, as shown by the Audience Rating. “The audience rating differentiation between TVB and the Teledifusão de Macau S.A. news is only 14 points, which is a very encouraging moment for us.” Leong says.

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