請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Free Tabloids Face Challenges During Economic Downturn

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Along with the fifth free tabloid, Sharp Daily, launched on 19th September, the number of the local Chinese tabloids has increased to five. Alan, Lo Kok-lun, am730 chief editor, said the field would become harsh during the coming economic downturn.

Joe Ng

Alan Lo, who gave a speech at Hong Kong Shue Yan University today, said Hong Kong could nourish five free Chinese tabloids so far. However, the field would become harsh during the coming economic downturn, since advertising would decline immediately.

Lo was unable to predict whether some of the tabloids will integrate for survival. He said some unpleasantness had been experienced among some of them.

The advertising and the news occupy half of the content of am730 respectively. Lo said the advertising had reached the maximum; am730 did not intend to boost the advertising, even though surveys from their focus groups had pointed out that readers could tolerate a high ratio advertisement on free tabloids.

Sharp Daily and Sky Post have launched this years. The number of the local Chinese tabloids has increased to five. Lo said the expansion was slower than he had expected. The field lagged behind compared with the oversea experiences.

The pornographic column makes Sharp Daily unsuitable for children.

Lo has read the pornographic column of Sharp Daily, but he does not agree with the idea of launching such a column. It is unsuitable for children.

Sharp Daily has hired DJs to read out some news. Readers can listen online. Lo thought the idea was good, especially for the blind.

Lo said that readers had expectation even of the free tabloids. With his past experiences, he thought that those newly launched would find their own way towards becoming more user-friendly; readers’ advice would push the tabloids to improve continuously.

Free Tabloids urge charging presses to produce something “worth paying for".

The launch of new free tabloids threatens those charging daily newspapers as well. It urges the charging ones to produce news that is “worth paying for"; Lo said readers would not pay if they could obtain the same thing free of charge.

Press is a gate keeper, who filters the booming information for the busy citizens. However, readers normally cannot fully consume a charging daily newspaper. Lo said free tabloids helped readers sort out information.

am730 organizes focus groups every month. Lo pointed out that, recently, most of the focus group members claimed they would pass the finished tabloids to others. Half of the second-hand ones might even be read by third persons.

個人工具