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Free newspapers needs improvement for surviving

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Ruby To

HONG KONG| TUE DEC 18,2012 23:58 (UTC)

Free newspapers are becoming more popular today, but they will not last for long if they do not look to improve, Mabel Leung, Managing Director of MRRM Publishing LTD, said at a university assembly.


Leung noted that free newspapers are a kind of miracle in Hong Kong's advertising market, creating extra demand and supply than before, because they are widely distributed among the public.


“Their target readers are those mass consumers. That is why you can find so many advertisements from supermarkets and medicines for healing ulcerated foot,” said Leung.


Leung took The Standard as an example, pointing out that the newspaper started to gain profit after it turned to free distribution. But she added that most of the content in free newspapers do not impressed her, because they are too general and do not do enough analysis.


“It may be good enough for my parents. They love to get free newspaper every morning. But for me, being well-educated, I am not interested in reading free newspapers at all. From my view, Sharp Daily is just the compressed version of Apple Daily, no valuable content,” said Leung.


Leung commented that free newspapers have to look for improvement in the future, otherwise they will not survive long in the market.


Being the managing director of men's magazine MR, Leung noted that although the “instant culture” has spread over Hong Kong for years, many readers still looking for a deeper insight.


“MR would like to bring out something with after taste, something different, instead of merely telling you what has happened. Readers want to think deeper,” said Leung.
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