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Freesheet president sees cut-throat war unlikely

出自香港新聞網 - 樹仁新傳系學生實習習作

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Freesheet president sees cut-throat war unlikely

20th September, 2011

Many say the city’s newspaper industry is entering another war of survival as the newest Chinese freesheet hit the pavement yesterday. Yet president of a current free paper believes that though market is highly competitive, cut-throat war is unlikely.

The newcomer Sharp Daily, published by Next Media which also runs the paid newspaper Apple Daily, entered the fierce competition on Monday, taking the number of free dailies up to six. The slash prices of two paid newspapers on the same day were regarded as preemption to the new freesheet’s launch. Chinese media companies are scrambling for market share.

The president of the free paper AM730, Alan Lo, believes the market is capable of accommodating both freesheets and paid newspapers as they target different audiences.

“Free papers provide brief and limited contents, while paid newspapers offer detailed and quality news.” said Lo.

He also said readers who look for quality are unlikely to change their habit of buying newspapers.

Though cut-throat war between free papers and paid newspapers is not likely to be seen, the six freesheets continue to battle for advertisers and readership.

“With appropriate strategy, quality content and clear positioning, I believed that AM730 can survive the ruthless competition,” said Lo.

Lo claimed that AM730 puts emphasis on ethics, avoids sensationalism and indecent content.

“We differentiate ourselves from others by providing select columns and editorials. This shows the character of the paper. We regard ourselves as a paper that contains quality content.”

While AM730 stresses on journalistic principles, the newcomer Sharp Daily marches to the beat of a different drum.

Some educational groups, including the Hong Kong Education Dynamic and the Federation of Hong Kong Parents Association, issued a joint statement yesterday, stating that it is unacceptable for free newspaper to contain indecent materials.

Furthermore, the Television and Entertainment Licensing Authority has received 13 complaints regarding the same issue.

“Freesheets are distributed to readers for free, and it is expected that readers of all ages, including youngsters and kids, have access to it. From my perspective, these contents should not be included in freesheets,” said Lo.


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