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Gain Experience Before Start Up Your Own Advertising Business

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Selina Tong, 9 October 2018

Entrepreneurship has become a trend within several years, and some of the young advertisers who have joined the Association of Accredited Advertising Agencies of Hong Kong (HK4As) have chosen to set up their own advertising companies. Angela Ng, the executive director of HK4As, attended the general assembly held by Shue Yan University today, indicated that starting advertising business should be encouraged, but considerations before joining HK4As are necessary.

Ng pointed out that there are no specific conditions for advertiser recruiting. As for now, department of Advertising do not exist in any university in Hong Kong. Some of the Department of Communication cannot specialize in advertising subjects. Student can give a try to join the industry as long as they have interest to advertising. HK4As follow the traditional advertising process. For the fresh graduates, they can gain experiences, learning for basic knowledge and HK4As can provide many opportunities for them. However, after entering HK4As, the flexibility and creative space will be greatly limited, and the business works are often fixed. ‘It would be more liberal to create an advertising company on your own.’ Ng said.

Ng mentioned that entering HK4As requires overnight work frequently. ‘Advertising is a low-paying hard work.’ she said. Apart from that, you must have a good service attitude and strong mentality, as well as you cannot choose your customers.--165151 2018年10月9日 (二) 18:14 (CST)

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