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Government official spokesman speaks consistency and honesty

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Timmy K. H. SHE

HONG KONG, April 2 - The key for government to build a relationship with the public is consistency and honesty, suggested by an official communicator.

“You can’t have one government agency saying one thing, another government agency saying another thing, and another government agency saying nothing,” said Scott Robinson, the assistant public affairs officer and spokesman of U.S. Consulate General Hong Kong & Macau.

As a representative of the US government, Robinson said the spokesman need to work closely with different departments and be part of the strategy team. He said a well understanding of policy and a summary work is needed to generalize a common consistent position, for example, from diverse announcements that the military have issued.

“My job is to say the truth,” said Robinson.

In order to deal with the sensitive questions of media, Robinson said the common rules for every government is the same and is to tell the truth. He said he would not answer every single question as they are not authorized to say everything or do not have enough information on that particular issue. He said he would tell the real situation to the press rather than “no comment” to gain the truth.

Robinson said more and more governments go online and take part in social network as an effective way to get the opinions from the public. He said an active and more engage act is needed in managing this tool as you cannot control or censored the message on the net.

“There are many criticisms on the Facebook fan page,” said Robinson, holding a small card with the fan page’s link of the U.S. Consulate General, “Please come and like us.”
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