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Great challenge to the OLD newspaper

出自香港新聞網 - 樹仁新傳系學生實習習作

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Sharp Daily becomes the latest and the sixth free newspaper in Hong Kong. It has started a new world for the traditional media . The old paid newspapers are being challenged seriously.President of Am 730, Alan Lo, said that free newspaper could make more profit than the traditional newspaper because the cost of papers are too expensive .


Free newspapers save our time

According to Lo, he introduced some advantages of free newspapers over the traditional newspaper. As the content of traditional newspaper is too much for readers, some information like the racing horses or soccer are unnecessary for a number of readers. Therefore free newspaper can provide less information about that areas in order to save the time for readers. Also , as raw materials of making newspaper are so costly. Less content with sufficient information can attract the readers and also the business company to invest money in this free newspapers industry.

Although facing the great challenge of sharp daily , Mr Lo emphasized that the concept of AM730 would not be changed. They can still attract their target audience.

Sharp Daily is not that bad

My Lo said that the latest released newspaper Sharp Daily is only testing the consumers' response. They may change the content in the near future to match the taste of customers. Some students asked Mr Lo if it is appropriate to have some sexual comics in the free newspapers. Mr Lo replied that he would not do it but it is not a totally wrong thing. That sounded attractive to him too. Up to now, there is a few free newspaper in Hong Kong. Mr Lo expected that the market can have numerous choices for public . However the market of paid newspaper is getting smaller .Therefore he suggested that the paid newspaper can increase their price to cover the cost too.

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