Guerrilla-style advertising is now the new trend

出自香港新聞網 - 樹仁新傳系學生實習習作

An experienced advertising director stated that, a successful advertising is not necessarily high-cost.

Terry Tsang, creative director of MaCann, said the guerrilla-style advertising is now the new trend of the industry. The ideas of the style is used some minor things in our daily life, and then brings other people to great challenges. This kind of advertising need less money, but it may lead great impact.

For advertising industry, creativity is very important. "Creativity is actually very simple and will not be associated with the past. When two different things merged, others find it new. And that is a creative already." said Tsang. He also stated that other than curiosity and creativity, perseverance is also indispensable.

With the development of technology, various media appeared and brought competitions. Tsang reminded others to catch up with the new trend. The advertising industry has to update the media and publicity platform, in order to reach more target audiences.