HK4As

出自香港新聞網 - 樹仁新傳系學生實習習作

What is HK4As?

Established in 1957, the HK4As is managed and run by an Executive Committee and Sub-Committees. Committee members, elected from the senior management of member agencies, deal with issues concerning the future of the advertising industry and the business of member organizations.

There are currently around 20 members which are major advertising agencies sharing common objectives. These include the setting and maintaining of standards of business ethics, enforcing an advertising standards code, acting as a means of arbitration between agencies, and providing a forum for the exchange of views between advertising agencies and other engaged in the industry.

The Association organizes training programmes, membership activities and awards to recognize and honour the best work created in Hong Kong and China.