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HKEJ gains after price increase

出自香港新聞網 - 樹仁新傳系學生實習習作

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(I have noticed that your byline is September 26th but you handed in your article on September 25th, at hour 17:37, so can you tell me what was the logic of it? You said the price increase "matched with the anticipated drop in distribution", distribution is not the right word, circulation is. You said, "Chen disclosed that the HKEJ would deploy more in the development...", may I ask deploy more "what", more "resource" was what you should have included in your article. You said, "the printing industry is likely to turn down", the meaning of turn down just doesn't fit here. Maybe "wind down"is what you have in mind. You did a good job on the whole.)

HKEJ gains after price increase--105065 2012年9月25日 (二) 17:37 (UTC)

Parran Lau

(26 September 2012, Hong Kong) Tim Chan, Executive Chief Editor from Hong Kong Economic Journal (HKEJ) pointed out that the rise in selling price of HKEJ earlier this month matched with the anticipated drop in distribution in a seminar held yesterday in Shue Yan University.

"After increasing the selling price, our distribution continues to drop," said Chan, "but the effect on the drop in sale is within our forecast."

Chan added that the price rise was actually beneficial to their revenue if the price elasticity of demand of the newspaper is taken into consideration.

"The newspaper is a necessity to those who are reading it, they will keep on buying our paper," explained Chan. Meanwhile, Chen disclosed that the HKEJ would deploy more in the development of their online newspaper.

"It is to cater for the need of the young generation," responded Chan. "Technology replaces newspaper with people getting news through their iPhones and iPads. The youth will not buy any newspaper and the printing industry is likely to turn down," Chan continued, "no one carries a handkerchief when we have Tempo!"

Yet, Chan claimed that the demand for news became greater nowadays since everybody were addicted to follow with the updates every minute, especially for business news. "The news market is still here because it doesn't alter much no matter the news is delivered by different media like printed and online," concluded Chan, "there is still bright future for news as readers are willing to pay for information."

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