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HK advertising industry pursue low budget but high quality nowadays, says production manager

出自香港新聞網 - 樹仁新傳系學生實習習作

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Suki Chan reported at 4.12.2018

Advertisements use for attracting customer buying to earn business. So, companies hope to use least budget makes high quality production. To, production crew pursue low budget but high-quality output.

“The production system changed to be making advertising video and photo together,'” Irrelephant Co. production manager and the Hong Kong College of Technology Lecturer in Creative Design and Media Production Wong Ho-pan said at Hong Kong Shue Yan University today.

Wong said that he did a car advertisement before. In this production experiences, he found that the production crew separate in two team.

One of them were handle about the video and other team focus on took photo.

“When the production had a spare time of video crew, photography was ready took photo for graphic design advertisement,” Wong said.

Wong said that being a producer must do an accurate calculation of budget, because even the bad weather makes shooting cannot continue.

He also shares this experiences that he will do preparation works before 7 days of shooting. Also, he must draw storyboard first, because the storyboard can help every people who involve in shooting understand.

Wong born in Hong Kong and graduated from the University of Regina, Canada BFA Film and Media Production, and a Diploma in Education (PGDE) from the University of Hong Kong.

He is a lecturer of creative media at the City University of Hong Kong now.

Wong worked in media producer of television and advertising industry for many years, When Wong first come to this industry, he started his work at the TVB and the cable TV.

He are now started teaching primary students work as the head of design team teacher at the St.Hilary’s Primary School and the VNSAA St.Hilary`s School, but sometimes he still be a freelancer work as digital media producer.

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