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Handling crisis is challenging- Esme Lau

出自香港新聞網 - 樹仁新傳系學生實習習作

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Handling crisis is challenging- Esme Lau


In this society, public relation is acting a important role in a corporation. Esme Lau who is the Public Affairs Manager of Power Assets Holdings Ltd. said in the General assembly in Shue Yan University that, PR is the ‘facial features’ of a corporation.


She has concluded the main working area of a PR. They are understand and supporting each department, maintaining the image of company, communication with stakeholder, deciding strategies, becoming the spokesperson and the most important part, crisis management.


Talking about crisis management, people have great attention to Henry Tang. Esme commented that she think Henry has already tell the public about his affair. However, it made Professor Leung, Tin Wai argued Henry has no qualification to be the Chief Executive.


Esme added PR act as a good messenger to turn crisis into a chance in order to maintain the company image. They have to deliver the message with appropriate content, correct timing and with good spokesperson. There is no success formula for a PR to follow which make the job challenging.


(18th Oct, 2011, Lau Yin Ni 09048)

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