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Hard to manage mainland employees for HK magazines

出自香港新聞網 - 樹仁新傳系學生實習習作

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(The lead was concise and to the point. But you failed to tell your story comprehensively about that one incidence regarding the Chinese reporter shrugged off his boss's objection and flew to Paris. It was an interesting anecdote but unfortunately you were not able to relay the message. Your story was actually divided into 2 parts with the first part telling us it was hard to run a magazine in China from an outsider's position and the second part dealt with the issue of how a monthly magazine stayed competitive in the fiercely contested market. So you needed to structure your story accordingly.)

--105106 2012年12月18日 (二) 23:22 (UTC)
18 December 2012

Reporter: Tiffany Lau --105106 2012年12月18日 (二) 23:22 (UTC)

With expanding economy, Mainland China has been recognized to have markets with great potential and attract many businesses to invest, but Mabel Leung, managing director of MRRM Publishing Ltd said that mainland employees are hard to handle.


She recalled the time she worked in Beijing, the reporters in Mainland China were gone and the article written was like a promotional material for certain brands. She was afraid she could not tackle the management problem there. Therefore, the company may not expand into the Mainland market but to extend the market share in Hong Kong.


Leung says the company focuses on distinguishing itself among other fashion magazines in Hong Kong, for example, she asked the designers of magazine MR. to make it impressive and readers can tell what magazine it is just by the design without seeing the logo.


Looking for quality readers The advertising expenditure was 36.03 billion dollars in 2011 and the magazine sector shared 13.9% of it. Leung says the main goal of the magazine is to make more money. To do so, they need to have quality readers.


“We don’t need 200,000 readers. We only need 30,000 rich readers,” says Leung at Shue Yan University.


Focusing on specific reader group can attract more readers as the advertising companies can relate their products with them.
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