請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Headlines not Hot

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Headlines not Hot

Reporter:--095124 楊秀文 YEUNG, SAU MAN 2011年10月11日 (二) 20:05 (UTC)


“Couple of Apple suicide”, “Richard Li Tzar Kai changes his new partner”, “VISA reward had major loophole” etc. These are all headlines of Apple Daily. They were put on the front page because (of high level of sensational). Mr. Lam Chiu Wing criticized this kind of headline selection,(” this is totally nonsense. Whatever they think has a market and matches their cooperation image, what would be put as a headline).”

He said news media now have no idea how to arrange the importance of news. “They select news by their own preference which is all about sensationalism.”

The kind of selection of Apple Daily totally differentiates itself with other news mediums. Lam said it is also a kind of alternative news market. ”The target audiences pitched are favored with news about sex, murder and scandal.”

He said news is all about packaging. Alternative news is also a type of packaging and it would be a mainstream in the future. ”You can foresee news involves more and more sexual elements and it may become a must-go path for news.”

There is a totally different method to select news on a newspaper. This new method replaces the traditional rule of news selection. “I think (this new method has no right or wrong to follow) because when it is a trend, everybody would follow,” Lam said.

Speaking about alternative news, Lam can be the legend of this trend as he practices this in his show (Headliner) for years. “It is all about following the script and acting like you are doing an advertisement,” he said.

個人工具