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Hong Kong’s TV Market Lacks of Competition

出自香港新聞網 - 樹仁新傳系學生實習習作

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A global media specialist, Ho Yuet-fung, criticized that the local TV drama was far from satisfaction and the market was lacking of real competition. “How to present your stories is how much you attracting the audience,” she emphasized.

Reporter/Lam Ka Hei 095058


Ho Yuet-fung was invited to give a talk about the characteristics of triple play communications to the undergraduates in Hong Kong Shue Yan University yesterday.


Ho was an experienced media worker as she was a scriptwriter of TVB in 1970s. Now, she is the former Managing Director of CBS Broadcast International Asia Inc., CBS Inc., United States. She thought that the quality of local dramatic TV programs were extremely bad and far from satisfaction recently.


Although When Heaven Burns got a good trial to bring some surprise to attract the alternatives audiences in the past few months, most of the TVB’s dramas were still not attractive, Ho said.


Ho thought that the main reason why local TV dramas not attractive was the most scriptwriters were working in a poor environment and be underpaid nowadays. They lacked of motivation to write good scripts.


“The salary of scriptwriters or directors was not reasonable, it was much lower than the years before,” Ho said. She believed that the local TV drama market lacked of competition, which influenced the quality of production. She suggested that it could be helpful to allow more Domestic Free Television service and government should allow more competitions to involve into the TV industry. “Competition is an essential element for development,” Ho added.


Also, she mentioned that the plagiarism of TV productions was not news in Hong Kong. The development of Internet might improve the chances of watching dramas from other countries, so people easily misunderstood that the plagiarism was increasing nowadays. Moreover, she told to the students that, “the key way to attract the audience was to think about how to present your story. The storytelling and the message were much important than a fine script.”


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