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Hope for another chance

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Online radio was not the ONLY way for him to continue his radio career as mentioned in your lead. Cheng said he is applying for an AM radio license in the meantime. There was no closure at the DBC, it was only a disruption of service for two months and it resumed its service just the day before Cheng spoke at the general assembly. You needed to explain to your readers the reason of the management dispute at the DBC that resulted in its disruption of service and ultimately had sent Cheng packing. )

Hope for another chance--105065 2013年1月29日 (二) 18:03 (UTC)

Parran Lau

(29 January 2013)Founder of D100, Hong Kong’s new online radio station, Albert Cheng said going radio online was his new and only way to continue broadcasting services.

After managing Digital Broadcasting Corporation (DBC), the first digital audio broadcasting station in Hong Kong, Cheng discovered that using the Internet to broadcast were also right so that he set up the online radio station D100, which was his only choice to broadcast after the closure of DBC in October last year.

He continued that broadcasting online was of his benefits in the sense that there were fewer restrictions on the contents and the operation cost was lower than running a digital radio station; for example, he does not have to pay for the license fee and royalty.

However, D100 is now on a trial run for 90 days as Cheng still worried about online broadcasting was not the mainstream medium.

"It is my best hope to get a broadcasting license," said Cheng. "The technology of digital audio broadcasting is so powerful that we can provide audio with better quality or even display photos on digital radios."

Cheng said he really wanted to operate a radio station again, no matter through FM, AM or digital audio broadcasting. He believes that so long as there are more channels and the programmes of which are rich in content, more listeners can be attracted.

"I don't want to let down my listeners so I set up D100," said Cheng. "Over 100,000 of digital radios have been sold before and this means now we have lost 100,000 listeners."

He explained that citizens loved listening to the programmes of his station because they were made wholeheartedly and of good quality. He pointed out the days when his listeners and staff made donation to show support of DBC when the company was in fiscal crisis last year.

In the future, Cheng planned to launch four channels on D100, including an English and Putonghua channel, in the hope that his station can serve the Chinese living overseas through Internet broadcasting.

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