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How to be a successful PR

出自香港新聞網 - 樹仁新傳系學生實習習作

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                                Reporter: Joyce Ho Yee Na

"A lot of people think that (handsome and Beautiful) is the main requirement to be a public relations." Esme Lau, who is public affairs manager (Media & Community) of Power Assets Holdings Ltd, attended the Hong Kong Shue Yan University lectures, said PRO's role in corporation, (((sloppy)))

Power Assets Holdings Ltds.' "HEC carbon App" was launched in March this year, through the smart phone to promote low-carbon life. Esme said that people are not willing to read newspaper nowadays, therefore she use a relaxed approach to promote programs such as download additional electricity rebate program, as it can attract more media coverage with respect. " its hard sell, but I like soft sell more ." (((???)))

Also, she thinks that as a public relations practicioner, there is no absolute formula for success. She believes that to "get the job done", good preparation is the golden rule to be success.
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