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Inept handling of crisis is understandable for Tang’s case, says experienced media specialist

出自香港新聞網 - 樹仁新傳系學生實習習作

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Revised:

Inept handling of crisis is understandable for Tang’s case, says experienced media specialist

28th February, 2012

Henry Tang Ying-yen pressed ahead with his election campaign and submitted 379 nominations to the Election Committee for the Chief Executive election last week, despite the latest report of marital infidelity and illegal structures. Tang's public relations representatives handled the issues poorly, but that's understandable since many local PR practitioners are unfamiliar with confronting politicians' PR duties, said experienced media specialist Lai Man-cheuk yesterday.

Lai commented that Tang's public relations representatives have handled the crises ineptly, yet he believes that they should not be blamed since the locals are relatively green to the current political environment.

"Tang's PR failed in managing crises and causes Tang's integrity to be further questioned by the public. However, it is understandable for the poor management since the local political environment is still immature, and it is expected that people are not familiar with political tricks," said Lai.

Lai believes that the key to successful crisis management is the maximization of "time and space". "All crises bring loss. What we should do is to lengthen the time we have and try to solve the problems with a clear mind. No matter what tactics were used to deal with the issues, honesty is always of paramount importance," said Lai.

Lai further explained, "No matter under what circumstances, people should think of the consequences of every act when their dealing with crisis. 'Blaming Tang's wife' is definitely not a good way in dealing with Tang's cases. The PR representatives should aim at minimizing the loss brought by the cases, as well as upholding the reputation of Tang at the same time."

Lai said that the immaturity of local political environment brought constrains to Tang's PR in handling political crisis. He continued, "In the contrary, Taiwan's President Election in mid-Jan this year was mature. It is not hard to notice the evolution of their political environment. It is possible that one day, Hong Kong could establish a fair, open and mature political environment. Under such circumstances, PR practitioners would be given a more favorable environment."



Original:

Ineptness handling of crisis is understandable for Tang’s case, says experienced media specialist

28th February, 2012

Henry Tang Ying-yen pressed ahead with his election campaign and submitted 379 nominations to the Election Committee for the Chief Executive election last week, despite the latest report of marital infidelity and illegal structures. Tang's public relations representatives handled the issues poorly, but that's understandable since many local PR practitioners are unfamiliar (in-switch to with) confronting politicians' PR duties, said experienced media specialist Lai Man-cheuk yesterday.(good opening)

Lai commented that (the public relations representatives of Tang-switch order to avoid using of too often) have handled the crises ineptly, yet he believes that they should not be blamed since the locals are relatively green to the current political environment.

"Tang's PR failed in managing crises and causes Tang's integrity (add to be) further questioned by (article missing) public. However, it is understandable for the poor management since the local political environment is still immature, and it is expected that people are not familiar with political tricks," said Lai.

Lai believes that the key to successful crisis management is the maximization of "time and space". "All crises bring loss. What we should do is to lengthen the time we have and try to solve the problems with a clear mind. No matter what tactics were used to deal with the issues, honesty is always of paramount importance," said Lai.(very good)

Lai further explained, "No matter under what circumstances, people should think of the consequences of every act when their dealing with crisis. 'Blaming Tang's wife' is definitely not a good way in dealing with Tang's cases. The PR representatives should aim at minimizing the loss brought by the cases, as well as upholding the reputation of Tang at the same time."

Lai said that the immaturity of local political environment brought constrains to Tang's PR in handling political crisis. He continued, "In the contrary, Taiwan's President Election in mid-Jan this year was mature. It is not hard to notice the evolution of their political environment. It is possible that one day, Hong Kong could establish a fair, open and mature political environment. Under such circumstances, PR practitioners would be given a more favorable environment."


Comments from Ms Isabelle Umugwaneza:
Very good article, and work ethic as usual. For the title, use inept (adj form instead of noun) as you are describing the handling of the crisis.


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