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Information from official press conference aims not to be distorted by rumor say PR expert

出自香港新聞網 - 樹仁新傳系學生實習習作

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The press conference of PPRB (Police Public Relations Branch) almost every day convenes. The aim of such official press conference is to provide some true messages which will not be distorted.

Press conference is one of the PR Strategy to provide official statements such as in 2014 “umbrellas movement” the speaker of PPRB hui chub tak, Steve at 4 p.m. and now the speaker of PPRB Tse Chun Chung, John, say Felix Poon, the Founder & Managing Director of vis communications consultancy Ltd.

“It doesn’t matter whether the messages they delivery is correct or incorrect, but the important thing is how the citizen feel after they saw the press conference.” say Poon.

“Human is dominant by their emotions, if public feel well about official press conference, it will be successful press conference.” say Poon.

On the other hand, authority having their own channel to delivery their messages will be better and ideal than distribute messages by other media as they can control the messages they want to show.

Poon adds in the PPRB press conference, they will explain orientation of the public activity, the detail of police’s movement and so on.

“If there is not official press conference, a lot of rumor without foundation will be spread.” say Poon.

Mainland media like Global Times will also cite such official information and mainland public can see the news from Hong Kong.

The first press conference held every weekday at that time by the previous director of department of health “Margaret Chan Fung Fu-chun with the issue of Avian Influenza in 1997.

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