請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Investment makes a difference in entertaining programs quality

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋
April 10, 2012 ROSANNA TANG

It is always said that the mainland’s and Taiwan’s entertaining programs are more engrossing than the ones made in Hong Kong. Senior media professional Ng Yu drew a conclusion to this phenomenon, “They invest a lots more than what Hong Kong does.” Ng said. Even artists are attracted by the pay offered by mainland TV station.


Four senior TV producers (Ho Lai Chuen, Ng Yu, Wilson Chin, Simon Lai), two artists (Lam Lei, Wong He) and one anchor (Chan On Lap) appeared in a university talk on behalf on Now TV to comment on the quality of entertaining programs between Hong Kong and other places like Mainland China and Taiwan. They all agree on the efforts Taiwan and China paid in relative entertaining industry.


Ng Yu continued, “It is proportional that other’s production investment to their advertising revenue. Some big TV station could gain 500 million dollars a year which is totally incomparable to what TVB gains now.”


Ng explained that, as China is willing to take on a 3 or 4-hour show, meanwhile the longest time for a traditional entertaining show should not exceed 2 hours, the promotion time for advertisements is lengthened in China, their advertising revenue is then increased.


Ho Lai Chuen, Chief Manger of PCCW media production department, said “It is obvious that local TV and artists shrink to invest time into entertaining programs.” The normal practice in Hong Kong is, artists arrived in the morning then start the filming in the afternoon. However, other city’s TV are not producing in this way as fast food maker.


In mainland China, artists are required to arrive the night before filming day. Artists have to meet up with program hosts or even the producer or script writer to rehearse. Some set questions are ready for artists to prepare. Artist Wong He said, “sometimes, the hosts or script writers would collaborate and come up with a so-called proper answer to raise support from the audience for the good sake of the artist.”


“My price to go to mainland China for a program filming is around 50 to 60 thousands now, and it is excluded the fee of translocation and accommodation. So summing up, it would cost a program to spend 100 thousands to invite a Hong Kong artist to film.” Wong He said. He appreciated how much the mainland producers would like to spend on filming a high quality program.


Simon Lai, Creative manager of PCCW media, has confidence in the improvement room for future entertaining program production. He said, “Once producers have ideas to do it, it is no difficult job to create cooperation opportunity between Hong Kong and other Asia countries.”

[Late articles will not be marked.]
個人工具