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Jack Forest -The challenge of media

出自香港新聞網 - 樹仁新傳系學生實習習作

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--105142 2013年2月6日 (三) 01:00 (UTC)

Timesquare magazine editor Jack Forest said at Shue Yan University yesterday the two main challenges for print media are sales and funds.

Forest worked in a professional magazine. The target group is steady. However, he said the newspaper and non-professional magazine had big challenge. Like newspaper had opponents- the free newspaper and Internet. He cited the two famous newspaper- apple daily and oriental press. Their sales had dropped down dramatically.

Also, the media cannot rely on the sales to run. The advertisers play an important role in the industry. Thus, the advertisers have the rights to disturb the media’s decision. To appeal to advertisers, the media would choose the product which the advertisers like. However, it does not mean, the advertisers can have the final decision. The media would strike a balance between the advertisers and quality. Hopefully, there were enough products for the media to choose. The media could choose the good product, the advertisers agreed too. He added the way would not make you feel uncomfortable and ingratiate advertisers.

In his point, media should cooperate with advertisers. If a magazine does not have fund, it cannot develop. He said a magazine did not rely on advertisers and their funds were impossible.
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