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Jimmy Lai's effect

出自香港新聞網 - 樹仁新傳系學生實習習作

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Today Gerry Ho , the managing editior of Batgwa.com has been introduced to Shue Yan University to share his experience with the fellow students.

Batgwa.com has been started two years in London , it mainly focus in Hong Kong entertainment news and it has also come into a great success. Gerry starts the speech by introducing the scandal of Edison Chan last year , which he stated that it is a perfect example of media culture of both east and west , besides it also shows the immediate public relations reaction and also public reaction from this scandal. This news also rises the sensationalism and speculations. Though the public reaction to this news comes to negative , yet similar cases about celebrity’s scandal in the west seems have different results. Scandal of this news coverage like Cocaine model Kate in US seems helps the celebrity to become more famous. Apparently, Edison’s scandal appears as a mile stone of Hong Kong press , it show that soft news is more welcome by readers over hard news , people prefer gossip news. In which Jimmy Lai’s apple daily had been a great success by softening hard news. He gave what the reader’s need and turns out apply daily become the best selling newspaper in Hong Kong , though people dislikes Jimmy Lai. Gerry quoted from Jimmy “ If you have fewer friends, you have more reader” , which is apparently true in this case .

Besides talking about the new trend of soft news , Gerry also points out the importance of setting news agenda , both for soft and hard news. And in the end , Gerry also gives three tips to the fellow journalist students ,first is to build your contact book which can both make or break you , second is to keep your promises which will affect your reputation in this industry and last but not least will be fearless.

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