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Journalists Adding-values to Avoid Being Left Behind

出自香港新聞網 - 樹仁新傳系學生實習習作

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( Your report has presented to readers several interesting information which are worth contemplating. I try not to deal with the grammatical mistakes here unless they are major blunders. You said, "with the appearance of weblog and social network websites" and yet I would suggest you to change the word "appearance" to "popularity" which would better describe the phenomena. I also like to suggest you to change the word "meet" to "embrace" as in your sentence, "...that journalists should embrace the ever-changing technology by adding values...." What Schlesinger meant was for every dollar earned in digital "media", the printed media lost seven dollars. Digital media represents everything from online newspapers to E magazines or YouTube. Since you brought up the subject of journalists value adding, here are 5 suggestions that Schlesinger made in his speech: speed, exclusivity, style, ubiquity and expertise. Good trying here! )


Journalists Adding-values to Avoid Being Left Behind--105065 2012年3月27日 (二) 16:49 (UTC)

Technology in the modern world influences us in many aspects, especially it improves our communication with the appearance of weblog and social network websites. Everyone now can be a reporters through posing messages on the Internet and the role of journalists seems being replaced. David Schlesinger, chairman for Thomson Reuters China, attended a seminar in Hong Kong Shue Yan University today and stated that journalists should meet with the quickly changing technology by adding values to themselves in order not to be left behind.

Schlesinger pointed out that the recent figures from the US shows for every dollar gained in digital newspaper, there are seven dollars loss in the printing one. He stated that newspaper is the quickest shrinking industry with today's growing technology as people can report things over the Internet. Therefore, journalists should add-value to meet the society changes.

“When things happened, like a train crash or an earthquake, 20 years ago, journalists were the witnesses and to report the case. If they didn't report it, things seemed not happening at all!” Schlesinger explained, and added that nowadays there were millions of Internet users watching the world, everyone can be a journalist. So, journalists now should think how to learn new skills to connect with the audience.

Remember the audience is the key to success

“You (Journalists) won't be successful if you omit the audience!” Schlesinger said, “you have to think what the customers think about. Make sure what you do is not only an excellent work but fit what the customers want.” Schlesinger listed out several points on which journalists have to add value. First, they have to be fast. At the same time, they have to present the fact better than everyone else together equipped with knowledge that the others do not have. “Accuracy is the most important thing,” he added and, suggested that journalists should be open about any sides so as to keep the audience know all sides of the story.

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