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Kathy Chan: CY needs better PR

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your lead should tell us what did the government do that requires PR effort to repair its image. Lack of social cohesiveness or weakness on crisis management are both vague and general terms which in fact don't tell us anything.)


By Krankie Hung

Chief consultant of a local public relations agency PCSC, Kathy Chan, commented on the issue of Chief Executive’s, Leung Chun-ying, public relations management. She said it is time for CY’s public relations team to maintain the reputation of the government.

Chan said the current social situation reflected not only the lack of social cohesiveness, but also the weaknesses of the government on crisis management. She pointed out that, the ultimate goal of public relations practitioners and reporters are to “tell the truth”. She thinks both parties should sustain the quality to gain support and understanding.

--125038 2014年10月28日 (二) 18:07 (UTC)
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