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Key to make publications stand out in the flood of media

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋
Reporter: Cindy Chui

News events are now reported in a fast pace through the internet. Liu Wei Zhong, the chief editor of Bauhinia Magazine said immediacy is not a way for publications to stand out among the large variety of media, instead, in-depth reporting is needed.

“Changes in one week are large,” Liu said. There are many sudden happenings in one week. Liu commented that the perfect combination of dailies and websites form the fastest way to report on the events. Therefore, ways are needed for other publications, such as weeklies or monthlies to stand out.

“Newspapers and websites report on phenomenon, therefore publications should report on in-depth stories,” he said. He took Bauhinia Magazine as example and claimed that the magazine will quote from professors and investigate on different phenomenon to create effects and influences.

“All publications needed is a special angle, thus makes a special reporting and therefore it stands out in the crowd of media sources,” he said.

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