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LOH CHAN: Elderly will be the targeted audience of DBC digital radio

出自香港新聞網 - 樹仁新傳系學生實習習作

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(The elderly is just ONE of the targeted audience of DBC, not its only endeavor as your title suggested. According to Loh, DBC is also aiming at the students and teachers by opening a school campus channel. As a matter of fact, DBC has 7 channels that target different population profile in Hong Kong. Your title is a bit misleading.)


LOH CHAN: Elderly will be the targeted audience of DBC digital radio


REPORTED BY: LAM NGA LUN HELEN

SEPT17-There is one out of seven citizen is elderly in Hong Kong said Loh Chan. Loh indicated DBC digital radio will focused on developing radio programs that are focus on older. Taxi drivers’ attention will also be the group that DBC digital radio wants to drag.


Retired group is a potential audience that with a strong spending power, Loh said. DBC digital radio already contacted with the organization which will financially assistance them with the cost of giving elderly free digital radio.


Loh pointed out, right now the market is lack of program for retired group who are confusing how to spend their money for the retired life. Therefore, they will be focusing on it and create a channel especially for them.


Due to the stream of the passenger, DBC digital radio also targeted taxi and mini bus driver. Spending 20million dollar to offer them free digital radio that can also play tradition FM and AM channel can help reach 1miliion potential audience, Loh said.


Refer to the succeed of Beijing traffic radio channel, he express they will also concentrate on traffic news and provided daily news for driver to build their audience and get the support within driver.


To stand out in this complicated and competitive media world, to have the own characteristic is the way said Loh.

--115143 2013年9月17日 (二) 17:31 (UTC)

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