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Lead, not follow; Bloomberg places vision in the market of Chinese

出自香港新聞網 - 樹仁新傳系學生實習習作

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26th February, 2013


Bloomberg Businessweek Chief Editorial Consultant, Charles Chau and Chairman of Modern Media Group, Thomas Shao said they here to lead, not follow.


'Modern China, global vision’ has always been a goal for Bloomberg Busineweek. Shao said, there is a need to have a channel to unite Hong Kong, China and Taiwan, “The ultimate aim of uniting these places is to create a good platform to integrate the voice of the Chinese,” said Shao. It is also a platform of absorbing and broadcasting information, as well as raising Bloomberg’s international status.


Yet, there is often a difference between vision and reality. After all, it is a kind of business; the reality values on the market shares and professionalism of Bloomberg. Shao added, ‘The Bloomberg Way’ has to fulfill the needs of audience of having some lecture news and to create development spaces in the market; in addition, Bloomberg also aims to tie its target audience by its serious, international and informative contents.


Chau mentioned, Bloomberg plans to have its launch in Hong Kong by having an individual publish of Hong Kong issues, and being the linkage with China .“China interested in social issues of Hong Kong, while Hong Kong people interested in the inside stories of China,” said Chau. He added, they have the confidence that Bloomberg can lead and change the market.

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