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Leong Kam Chun- Teledifusão de Macau S.A’s strategy

出自香港新聞網 - 樹仁新傳系學生實習習作

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--105142 2012年10月10日 (三) 00:23 (UTC)

Leong Kam Chun, a former accountant who is the executive committee of Teledifusão de Macau S.A now. He said Hong Kong’s Television Broadcasts Limited is a powerful opponent. In order to run the Teledifusão de Macau S.A, he decided to form Teledifusão de Macau S.A.

From his point of view, Hong Kong’s Television Broadcasts Limit fight defeat many other television stations, including Teledifusão de Macau S.A. When Macanese watched television, the first choice always was Television Broadcasts Limited. After that was Asia Television Limited, the third one was Macau’s television station. Therefore, in the past, Teledifusão de Macau S.A will not conduct audience rating survey, they were afraid that the result was too bad.

After he became the chief executive officer of the Teledifusão de Macau S.A, he thought a strategy to improve the television station’s performance. He decided that the television station should play an important role for reporting local news and international news. That was their advantage.

There were several reasons to explain his decision. First, Television Broadcasts Limited’s dramas were very famous and remarkable. Teledifusão de Macau S.A was not good at it. Second, Television Broadcasts Limited’s critical programs were successful. Teledifusão de Macau S.A did not have any chance to surpass it in the aspect. Thus, he determine that Teledifusão de Macau S.A’s aimed at news.

He explained his answer. He assumed if all Maucanese just watched Television Broadcasts Limit, in a result, nobody will realize what was happening in Macau.To him, this was their unique advantage.

Not only the strategy, but also to increase the equipment. He discovered that the reports did not have enough recorders, he increased many recorders for them. He told the fully-equipped reporters that it was no reason not to work hard.

Teledifusão de Macau S.A has a strategy and fully-equipped reporter, the television station may have a brilliant result in future.
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