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Local News Reporting saved TDM

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your lead shows that you have a keen eye for news. Local news is indeed the keyword in Leong's speech. But you need to improve the way you structure your article. "Save us from suffering", suffering from what? You should make it clear upfront that the Macau TV station has been suffering from low viewership ratings due to the fierce co mpetition from HK. You don't get rid of low rating, but you can improve it. In English, " speak of the devil" is a phrase to describe a situation where a person would suddenly show up when his name is mentioned. This is equivalent to a Chinese saying: 一講曹操曹操就到。You have also used the term "devil" here, but with a different undertone. This is not very English the way you used the word "devil" here. I would suggest you using other word.)

“Local News saved us from suffering” João Leong Kam Chun, the Chairman of the Executive Committee for Teledifusão de Macau S.A. (TDM) said at a talk yesterday in Shue Yan University.

News Program as the King

When most of the Macau residents watched Hong Kong TV programs, João and his colleagues agonized in TDM. “It is undeniable that TVB is influential among South-Asian Region. It doesn't mean that Macau local TV broadcasting has no way to survive.” João said. To get rid of low ratings, João thought that“no one don't care their community affairs and that why local news reporting is the king.” Now, TDM put more resource on developing its news programs, even it replaced Lifestyle Channel with InfoNews Channel.

Cured for Devils

Facing low audience ratings, powerful competitor from Hong Kong televisions, João started reform from last year to cure for devils. The devils in his mouth are the insufficient equipments, shortage of technicians and tedious programs. “In the past, we were never contact survey of audience ratings. We were afraid that the result would kill our ads revenue.” João recalled his memory. Dealing with those problems, João urged to increase the amount of tools such as recorders and camera, reorganize the news programs, raise the salary standard and recruit young employees. With a year effort, TDM recovered from illness.

“I am confident to say that the audience ratings TDM lagging behind TVB is only a minor 14%”, João told to all the press students at the talk. --105048 2012年10月10日 (三) 00:16 (UTC)
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