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Loh Chan, ‘Elderly will be the trend for DAB”

出自香港新聞網 - 樹仁新傳系學生實習習作

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Loh Chan, ‘Elderly will be the trend for DAB”

Vivian Tsang As radio gets digitalized, C.E.O of DBC Loh Chan announced a series of plans to extend its reach and diversify as a way to replace traditional radio.

Loh said DBC will focus on content most with the 7 channels now broadcasting in DAB. Loh said he is planning to cooperate with some Korean companies to have Korean channels and also some minority groups in Hong Kong society.

Although some may find that the elderly are not get used to DAB since they only cares about tradition and what is free for them. But Loh has think of some methods in order to gain more critical mass from them.

"We are working out with other organizations to promote the use of Digital Broadcasting Radio, such as making this kind of radio a souvenir to give out to the elderly," he said. Since he thought that there is still a trend for having elderly as the main market in the future comparing with some traditional radio channels as they did not provide sufficient programs for the elderly.

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