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Loh Chan: 'Content is King.'

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your lead missed the keywords: Content is King. You quoted Loh as saying DBC "has over 80% coverage nowadays". May I ask 80% as compare to what? As compare to the other digital broadcasters? If so, you should therefore tell your readers how many other digital broadcasters there are in Hong Kong. You should also explain what vertically broadcasting is all about as compare to, I might assume, horizontally broadcasting. The increase in elderly citizens is not a problem to DBC as your describe it as the "ageing problem of HK is getting more and more serious", but rather, it provides a golden opportunity for DBC to exploit the targeted population.)


'As long as we are able to provide high-quality content to our audience, it is no doubt that we can achieve success in the near future.' said Loh Chan, the Chief Executive Officer of Digital Broadcasting Corporation (DBC) during his guest appearance at Shue Yan University General Assembly this tuesday.

Being the media who owns the largest share of channels in HK's hundred flower bloom digital media world, Loh stated that its channel had over 80% coverage nowadays and had launched over 4500 launch pads this year. 'As we have 7 out of 18 channels in HK, we've decided to develop our channel vertically and to offer our supporters with more high- quality programmes with choice and diversity. We wish to bring to our listeners an informative and all-rounded image and to attract more potential listeners for the years to come.'

'Apart from using the digital radio to provide high- quality services to our listeners, it is also inevitable for us to keep up with the trend and launch mobile applications and live updates about news and contents of our programmes in social medias like Facebook and Weibo to broaden our target group.' said Loh. 'Uptil August 2011, we have over 300,000 download rate in portable devices like smartphones and ipad as our mainstream source to provide service to our listeners.'

Being asked why DBC will have the confidence to attract senior citizens to change their habit from listening FM radio to digital radio, Loh emphasized that the ageing problem of HK is getting more and more serious and that there will be 1/4 of the total population being seniors in 20 years time. 'With improving health services in HK, we encourage our listeners to change their traditional mindset to try out something new and to provide one more alternative for them to enjoy their retirement life.' --115112 2013年9月17日 (二) 18:58 (UTC)

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