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Loh Chan: ‘Contact is king.’

出自香港新聞網 - 樹仁新傳系學生實習習作

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(I can forgive you for being late by 24 minutes but please don't make it into a habit. Your article contained one fatal mistake by misquoting what Loh has said. He said,"content is king", not "contact is king". But I give you credit for your imagination though. Next time be very careful.)


Loh Chan, CEO of Digital broadcasting Corporation(DBC), attended the lecture called “The Future Development of DBC and DAB” in Hong Kong Shue Yan University yesterday. Loh forecasted radio will lose competitive with internet in the future. Therefore, he wished DBC could attract a group of consistence listeners in the coming 2 years by the way of greatest contact as he said ‘Content is king.’ To increase more listeners, Loh said that they will launch 20,000 digital radio receivers before December, which cost $20,000,000 Hong Kong dollar.

After reforming of the DBC, now there are 7 channels in total, which included a new channel for elderly. Loh said the purchasing power of elderly is increasing in these years and many retired people are enjoying their own life. So, the elderly channel is needed. Moreover elderly were using AM or FM radio receivers rather than digital radio receivers. DBC are working with some organizations, which focusing on elderly service, purchase some digital radio receiver to distribute for elderly freely. At the same time, DBC will have their news department in the future and no longer buying any news from other media. Loh wished the news department will be balance, neutral and fair.

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