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Loh Chan “Content is King"

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Urania Yau.

As the DBC's seven channels, which target audiences including the general public

and the elderly, started broadcasting today, its new chief executive Stephen Loh Chan

said “content is King”, emphasizing that DBC will focus on making high quality programs

to gain market shares.


Channels such as News channel, Traffic channel and Elderly channel are broadcasting

today. Loh said that DBC will put more effort on News channel compared with the past.

He noted that the new shareholders decided to set up a the press department as it is

low cost and meaningful.


Loh also mentioned that DBC will also focus on the elderly channel. Chinese opera will

be broadcasted in the channel. He noted that old population will increased sharply in 20

years and DBC would like to open a new and unique channel for them.


The DBC planned to install 20,000 radio sets on taxis and mini buses, which costs 20 million

dollars in order to attract 1 million audiences in the following 2 years.

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