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Loh Chan says, “Content is the king.”

出自香港新聞網 - 樹仁新傳系學生實習習作

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Loh Chan says, “Content is the king.”

Loh Chan, the CEO of DBC(Digital Broadcasting Corporation Hong Kong Limited), said content is always the most important ingredient for any media, especially as digital broadcasting aims to take over traditional radio.

Loh said DBC will keep focusing on the 7 channels they have now, and in order to enrich the contents of these channels, he believes that the richer the contents, the more the audiences. Besides, Loh said that DBC is going to install a digital radio in all of the taxis, around 20 thousands, in Hong Kong, and it needs around 1 thousand HKD per each radio (installing charges included).

Loh indicated that DBC will also take care of the elderly, they are now having channel special for the elderlies in Hong Kong. Being asked how can they persuade the elderly giving up the free FM and AM radio instead of digital radio, Loh said that they have already approached some of the elderly caring organizations, they will pay some of the charges of the radio for the elderly to make the radio much cheaper than it’s real value in the elderlies’ eyes.--115141 2013年9月17日 (二) 16:50 (UTC)

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