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Loh stresses programmes content is king for success

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Try not to use odd expressions such as "important dependent". Just say "programmes content is the key to gain the critical mass". To "enrich" the contents also sounds strange. Or you can simply put the keywords "content is king" in your lead to underscore your point. The channel is not going to "change the elderly mindsets" as you claimed. Loh just said the programs would cater to the taste of the growing population of the elderly because they have significant spending power.)


But Wing Yi

Tuesday, 17th September, 2013 HKT 17:19

Hong Kong


Loh Chan, CEO of Digital Broadcasting Corporation Hong Kong Limited (DBC) claimed programmes contents would be the most important dependent to compete for the critical mass. It is essential to enrich and enhance the contents of programmes broadcasted in digital audio broadcasting (DAB).


Loh said DBC wishes to form a set routine of programming and reaches certain amount of audience in the coming year or two. He emphasised contents of the programmes are the most important criteria for gaining the mass acceptance.


Loh also claimed that DBC would focus more on perfecting the existing seven channels since "The content is king."


Loh mentioned DBC planned to add some elderly programmes at the opera channel, especially related to health and medical.


Since there are over one million elderly in Hong Kong, and the figure would keep rising due to ageing population, it is essential to change elderly's mindsets to pay attention to these aspects.


For the 24-hour news channel, it is indispensable to keep all reporting balanced and impartial, and prevent any sided comments.


Loh said staff of news department are expertise. They would do in-depth reporting so as to inform audience the root of problems appeared in the society. There are also codes of ethics and practice from DBC for the news department to follow.


DBC has owned seven channels out of 18, and all channels have started operating this week. Two channels are aiming at reaching mass audience.


The first channel mainly broadcasting general programmes, while the other, 24-hour news. Other five channels are pinpointing to niche markets such as 24-hour business channel, education, international, music and opera.


DAB is a licensed broadcasting format that has launched in past few years. There are only few Hong Kong media organisations are authorised for use, including RTHK, DBC, URadio and Metro Broadcast Corporation Limited.


DAB covers around 80% of households in Hong Kong, except north New Territories due to poor frequency networking.

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