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Look at leader in online news media

出自香港新聞網 - 樹仁新傳系學生實習習作

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Look at leader in online news media

Kris Lau 105173

Tuesday, November 13, 2012


Chris Anderson said it was tough for Huffington Post to distinguish itself as online media from others but the result was worth the struggle, winning rave feedbacks and over a million hits per day.


Huffington Post, an online commentary outlet launched in the United States in 2004, now have over 700 employees worldwide offering news and blogs covering politics, global conversation and more. In 2012, Huffington Post became the first digitally run, United States commercial media organization to win a Pulitzer Prize.


The senior editor joined Huffington Post nearly two years ago to contribute his talent in editorial process in digital news media The editor said news meant to be consumed the way the readers want to consume it.


"Huffington Post knows how to hook online readers. Give them what they want know. Along with other websites that are forward thinking, Huffington Post knows how to put it in social media, how to do reporting and how to bring in community, blogging and social presence," he said in a academic seminar at Hong Kong Shue Yan University, which traditionally nurtures young journalists.


Free of distribution cost, Huffington Post can put 100 percent of their resource on online media, hiring young editors who know how to operate in digital world with print background. With technology team and moderation team to work close with, Anderson could implement his creative idea and welcome reader to involve in discussion without inappropriate languages.


The result is an atmosphere that brings everyone’s conversation together, based on which the stories mostly driven by the community and a wide range coverage from politic issues like 2012 U.S. president election to popular media like phenomenal hit single “Gangnam Style”. Huffington Post received 9.5 million comments over the last 3 months.


Online news media, like Huffington Post’s performance, has already got some debate about the possibility they could replace print media like paper replaced stone tablet from the stone-age. Among the competition, the online media “don’t need people to praise”. “What matter is how you distinguish yourself with good content, fast report. You have to care about what your reader care about,” Anderson said.


“Doesn’t matter how prestige the news organization is, or how long it’s been around. If it doesn’t adapt to the change of people’s news reading habit, it will die," he said.


For example, the 80-year-history news magazine Newsweek would end print publication with the December 31, 2012 issue and transition to an full-digital format, renamed Newsweek Global


Anderson lamented that many of big-circulating printed media will begin to decline within 10 years if they don’t go digital. For the last 20 years, technology has revolutionized the way how people consume their news. Traditional news organizations have to rethink their mission and way of doing business. “Organizations have to be willing to adapt,” he said, saying technologically, demographically and in advertisement
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