Losing the right of Broadcasting the Olympic Games is not a threat

出自香港新聞網 - 樹仁新傳系學生實習習作

Mr. Yu-Ching Lai, the Vice President of NOW TV Sports Channel, said there was no worry of the amount of audience would be affected by the broadcast right of 2012 Olympic Games, which was taken by the Cable TV.

“According to the previous experiences on broadcasting sports events, the local audience may not subscribe to pay TVs on the major concern of the Olympic Games.” said Lai. He stated that the Olympic Games only last for 2 weeks. The influence of losing the broadcasting right of the games is little. He claimed that NOW TV Sports channel would continue to maintain high quality programs and produce more sports-related feature programs to attract audience.

Moreover, getting the right of Premier League makes Lai thinks that the sports channel can have a widen development in the future.